Youth culture and style

Bucks&Co was a contemporary men’s fashion and streetwear label. Working as part of the design team over several seasons, I worked on a wide range of outputs including garment and label graphics, swing tags, appliqués, and point-of-sale displays.

The first collection I worked on was inspired by Fear and Loathing in Las Vegas, brought to life through classic quotations, hand-drawn typography, and illustrations of counterculture icon Hunter S. Thompson.

A second range explored a Heaven and Hell theme, combining dark, moody illustration with contrasting bright and intricate patterns, drawing inspiration from fashion houses such as Dior and Hermès.