Logos & Branding
Whether you need a logo for a new business or fresh energy for an existing brand, I can help you build an identity that captures who you are and makes you stand out.
My Branding Process
My approach blends careful research and strategic thinking with thoughtful design to create brands that are both effective and memorable.
Enquiry
The branding design process begins with an initial conversation between you and me. This stage is about getting to know each other, understanding your needs and defining what your project will involve. Here we’ll also cover pricing, timelines and deliverables. Once everything is agreed and a deposit is paid, the work can begin
Discovery
Once the formalities are out of the way, it’s time to get into the details. Whether by email, phone, video chat or in person, I start gathering information and analysing the findings to build a clear picture of your business, industry, competitors, target audience, and any existing branding or design. Depending on your needs, this may involve questionnaires, workshops, interviews or surveys.
Ideas
After a round of brainstorming, I create and present initial concepts for your feedback. These early designs often explore variations in logotype, icon, colour, typography, illustration style, and mock-ups of how the brand could look in context, such as on a web page or advert. While not yet fully polished, they give a strong sense of the direction your brand could take.
Refinement
Once I’ve received your initial feedback, I begin refining and developing your preferred direction. This stage often involves some back and forth, I’ll tweak the design, you’ll share your thoughts – until we land on something you’re happy with.
Implementation
This is the exciting part when your new brand identity is revealed to the world. It could be as simple as fresh business cards or as far-reaching as a new website or product videos. Alongside this, I provide the final assets, such as your logo suite and brand guidelines. These guidelines outline the thinking behind the design, your colour palette and how to use the brand consistently
After Care
I’m committed to supporting my clients’ ongoing success and can act as a brand ambassador to ensure consistent delivery of your brand. This can be arranged through a monthly retainer or on an ad-hoc basis.
