Six stages of underground electronic music
Alfresco Festival was a boutique UK festival known for pairing dance music and electronica legends with the best in contemporary underground sounds. Set in the Kent countryside, its line-ups featured DJs such as Gerd Jansen, Optimo, and Sadar Bahar, alongside artists including Wolfgang Flür, Paul Daley, and Terry Farley.
I led the design and visual direction during the festival’s early years, overseeing branding and marketing across print and digital. This included flyers, posters, event programmes, and the design of a full e-commerce website, helping establish the festival’s identity as it grew.
Market & User Research
Competitor Analysis
Market Research/Trends
Branding
Logo Design & Wordmark
Copywriting
Illustration
Marketing Collateral
Flyers
Posters
Adverts
Lanyards
Wristbands
Festival Programme


“Through-out the process SK have gone above and beyond their call of duty. We couldn’t be more excited about the brand they have produced.”
Jo Gill
Marketing Manager




