Bouldering wall founded by GB climbing team
City Bloc was founded by four former members of the British Bouldering Team. Drawing on experience gained from competing around the world, they set out to create a bouldering wall that helps beginners develop strong climbing technique, while also offering experienced climbers high-quality, competition-style route setting.
I worked as part of a design team with City Bloc to develop a comprehensive brand guide and streamline their identity, ensuring consistency across all marketing channels.
Market & User Research
Competitor Analysis
Market Research/Trends
Branding
Logo Design
Typography
Brand Guidelines
Event Branding
Marketing Collateral
Social Media Artwork
Posters
Flyers
Garment Design
Signage







